About The Atelier
The studio at the top of the house.
An atelier is the workroom you climb up to reach — and that's the job description. The Atelier is the positioning studio of Home Abroad. We work with founders, operators, and established voices whose reputation is loud everywhere except their Substack: real credibility, a live publication, and numbers that don't reflect either.
We don't sell Substack tips and we don't hand over strategy decks. Together, we make the positioning call — the one idea your name should own — then build the system it runs on and keep it shipping. The method has a name because it's the same every time: Position → Build → Ship → Compound.
Three ways up
- Authority Audit — $500
- The positioning verdict, a full teardown of your publication, and a build blueprint of 10–15 moves ranked by impact. Delivered in 5–7 days as a working document plus a live walkthrough. The fee comes off the Positioning System if you upgrade within 30 days.
- Positioning System — $1,500
- The full build over 3 weeks: positioning and voice on paper, your Substack designed and cleaned up, a template kit, a Notion command centre, and a 90-day calendar. You leave with the thing switched on, not a list of recommendations.
- Growth Retainer — $850/mo
- The system, kept alive monthly: 30 Notes planned, written, and designed; long-form steered; assets batched; growth analysed; your Authority Score re-run monthly so progress is measurable, all living in a Notion command centre we keep current. You write the essays. We run the machine. Prefer the essays off your plate too? We can draft your long-form in your voice for $150 a post. The rate you buy at is locked for 12 calendar months from the day you purchase.
Prices are founding rates and rise publicly, one rung per 10 clients — no backroom discounts.
Who it's for — and not
For: experts with a real track record and a live, recently active Substack that's stuck — typically under a thousand subscribers with little engagement. You can invest, you're calm rather than desperate, and you want authority that feeds the business you already have.
Not for: anyone whose main income is their newsletter, or who already runs a large publication. You need scale tactics; we build foundations. Capacity is fixed at two audits and one system build a month alongside five or six retainers — when it's full, it's full.
Who runs it
Kaila Krayewski
Pranjal Suthar
Kaila Krayewski has spent 20 years building businesses abroad with words at the centre: editor of luxury travel magazines in Bangkok, 7 years running social for the Shangri-La hotel group, an editing desk for legendary copywriter David Deutsch, co-owner of a thriving villa-development company, and founder of a content agency she built, ran, and handed on.
Alongside her is co-founder Pranjal Suthar, who runs systems, design, and delivery: the Notion command centres, the automations, the template kits, and the design of the studio's work, this site included. Kaila makes the positioning and voice call; Pranjal builds the machine it runs on.
In July 2025, they launched Home Abroad from zero. A year later: 2K+ subscribers, a recognised voice, and the exact playbook The Atelier now runs for clients — tested on her own name first, in public, with the receipts on the front page of this site.
