About Atelier
The studio at the top of the house.
An atelier is the workroom you climb up to reach — and that's the job description. Atelier is the positioning studio of Home Abroad. We work with founders, operators, and established voices whose reputation is loud everywhere except their Substack: real credibility, a live publication, and numbers that don't reflect either.
We don't sell Substack tips and we don't hand over strategy decks. Together, we make the positioning call — the one idea your name should own — then build the system it runs on and keep it shipping. The method has a name because it's the same every time: Position → Build → Ship → Compound.
Three ways up
- Founding Build — $2,250
- The audit makes the call, then the build makes it real: a full Substack teardown, the positioning verdict, brand and visual identity, your Substack designed, a Notion command centre and a 90-day calendar. About 4 weeks, and you leave with it switched on.
- Signature Build — $3,250
- The Founding Build plus six first-90-days additions: an audience analysis, DM templates, three check-ins, your Notes scheduled for you, three Writer's Desk sessions and your existing posts optimised. About 5 weeks, with support through Week 12.
- Growth Retainer — $850/mo
- 30 Notes a month, long-form support, designed assets and a monthly growth review. You write the essays. We run the machine.
See what's included, the add-ons and every price →
Prices are published in full, in US dollars — no backroom discounts.
Who it's for — and not
For: experts with a real track record and a live, recently active Substack that's stuck — typically under a thousand subscribers with little engagement. You can invest, you're calm rather than desperate, and you want authority that feeds the business you already have.
Not for: anyone whose main income is their newsletter, or who already runs a large publication. You need scale tactics; we build foundations. Capacity is fixed at one Founding Build and one Signature Build a month alongside five or six retainers — when it's full, it's full.
Who runs it
Kaila Krayewski
Pranjal Suthar
Kaila Krayewski has spent 20 years building businesses abroad with words at the centre: editor of luxury travel magazines in Bangkok, 7 years running social for the Shangri-La hotel group, an editing desk for legendary copywriter David Deutsch, co-owner of a thriving villa-development company, and founder of a content agency she built, ran, and handed on.
Alongside Kaila is co-founder Pranjal Suthar, who runs systems, design, and delivery: the Notion command centres, the automations, the templates, and the design of our work, this site included. Kaila makes the positioning and voice call; Pranjal builds the machine it runs on.
In July 2025, we launched Home Abroad from zero. A year later: 2K+ subscribers, a recognised voice, and the exact playbook Atelier now runs for clients — tested on our own name first, in public, with the receipts just below.
